You may have heard of Jon Scieszka's initiative Guys Read (if not go to the site and see how he is trying to help motivate boys to read and provide book ideas and role models to guys of all ages) but did you know James Patterson has a reading website too?
It's called Read Kiddo Read ("dedicated to making kids readers for life")and he's got interviews, forums, a blog, and lists, lists, lists. Including a "trasitional readers" list for those in-between readers 6 & up!
I found out about this from a full-page ad in Entertainment Weekly with the banner headline, "OMG! My son is reading!"